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Proven Secrets to Email Campaigns That Convert
Email marketing campaigns are a key tool for businesses to connect with potential and existing customers. Along with building better relationships with contacts, email is one of the most effective...
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3 Ways the Internet Has Changed the World – And Created New Opportunities?
The rapid advancement of the internet has created unmistakable, significant changes to our everyday lives. The impact the Internet has on society is felt in almost everything we do — from ordering a...
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Why it’s Important for Businesses to Respond Quickly to Feedback
If there was ever a question as to how valuable customer feedback can be, Barclays recent shift in its overdraft policies provides a sufficient answer – it’s pretty valuable. After being hit with £290...
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5 Little Known Business Crimes and Scams
If you read the news, you’re familiar with the term “white-collar crime,” which describes crimes committed for illegal monetary gain. White-collar crimes usually occur in the business world and...
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7 Strategies to Help You Cultivate Your Brand
You have a brand new idea for a small business and the funds to start it off right. Good for you! The next step is to cultivate your brand from which all other decisions will flow. Brand consistency,...
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How Imagery in Branding and Marketing Affects Your Strategy
In marketing and advertising, nothing is arguably more essential than imagery. This is especially true when a computer screen, mobile device, or other medium stands between the individual receiving...
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5 Ways to Monitor Competitor Website Traffic
The entire goal of SEO (search engine optimization) is to get ahead of your competitors, by whatever Google-friendly means necessary. And just like in warfare, if you want to know how to get ahead of...
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Email Marketing Software: Is Your Small Business Maximizing It?
Email marketing software can be a powerful tool for small businesses. It can drive traffic to your website, increase sales, build brand loyalty, and more. And the software is even more powerful if you...
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How To Get Your Management Team To Buy Into Marketing Strategy
How exactly do you get your management team to buy into a marketing strategy? Have you ever had your management team agree on something unanimously? If I were a betting man, I’d say probably not. And,...
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Increase Your Website Credibility in the Age of Content Marketing
As content marketing increasingly becomes the standard avenue for building trust and gaining credibility with customers, your website is going to have to keep up with the trend. Heavy-handed and...
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